Matthew Underwood is the General Manager of TQPR Vietnam. Formerly with regional agency Upstream Asia, Matt has been in Asia since 2002 where he has led such accounts as Airbus, Canon, Kimberly-Clark, DHL, Philip Morris, BenQ, HP, eBay, Quantum Storage, New Balance and LG.
A graduate of the University of South Australia and the University of California, Los Angeles (UCLA), he first worked for a boutique agency in Adelaide, then venture developer TwoEyesConsulting. Moving to Melbourne, he joined Wrights Creative Communications as an Account Manager where he led the account for Bunnings, the nation’s third largest retailer, and Mattel, and consulted on Shell, Michelin, Unilever, ING and Racing Victoria.


Truong Loc is a founding partner and Chairman of TQPR Vietnam. Loc has a long and successful track record in the growing Vietnam market. He established and managed Vietnam Marketing Center (VMC) which became the country’s most formidable indigenous advertising agency. Subsequently, in a coordinated effort with DMB&B, VMC was named the Vietnam media buying agency of record for Procter & Gamble, Sony, Vietnam Airlines, Coca Cola and countless other international clients. VMC is the only local entrant in the top-10 rates agencies in Vietnam. Currently the vice-chairman of the HAA (Advertising Association of Ho Chi Minh City) in charge of Foreign Affairs, Loc also heads its head of business development and is a board member of The Vietnam Advertising Association. Loc’s 25 years in journalism has enabled him to develop strong relationships with the local media and government organizations in both Ho Chi Minh City and Hanoi.

Tran Minh Chuyen is an Account Director with TQPR Vietnam. An experienced marketer with more than 10 years experience in managing MNC marketing projects and budgets, she was most recently with Dutch software giant Exact Software and prior to that, Oracle and Vietnamese IT leader, EIS. She has also worked extensively with media in, above, below and through-the-line promotions. Chuyen brings to TQPR solid client-side understanding and extensive event experience, professional service and first rate event execution.Chuyen is fluent in Vietnamese and English and has a degree from the University of Ho Chi Minh City.